Marketing is Stories
Marketing is connecting with the stories and narratives your people ALREADY want to tell.
Pique, don't pitch.
Connecting to the heart starts with knowing who you are talking to. Then making sure to talk and connect with that person in a way that piques their interest and curiosity. Learn 2 simple ways to do that.
Create what your people want
I thought I knew my people, but right when I was about to build, catastrophe struck. Now I'm thinking through better ways to connect BEFORE I create.