Empathy

Jul
11
Marketing is Stories

Marketing is Stories

Marketing is connecting with the stories and narratives your people ALREADY want to tell.
2 min read
Jun
25
Pique, don't pitch.

Pique, don't pitch.

Connecting to the heart starts with knowing who you are talking to. Then making sure to talk and connect with that person in a way that piques their interest and curiosity. Learn 2 simple ways to do that.
2 min read
Jun
17
Create what your people want

Create what your people want

I thought I knew my people, but right when I was about to build, catastrophe struck. Now I'm thinking through better ways to connect BEFORE I create.
2 min read