3 min read

This is Marketing

Know what you want, then communicate and deliver the goods to those who need it.
This is Marketing
Photo by Clark Tibbs / Unsplash

Know what you want, and what you have. Then share that good with the people who need it.


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Growing up I lived in a poor neighborhood. It was assumed that your first job as a teenager would be to work at a fast food joint. Everyone especially my family thought that working at McDonald's was the pre-requisite for entering the work world.

But I was insistent on not working in fast food. I couldn't stand the grease, the uniforms, or the low-value culture. Instead, I wanted to start a level up, in retail. But when I voiced my desires, my family, reminded me that beggars can't be choosers and that everybody starts from the bottom then works their way up.

Denial or Determination

Instead of arguing, I'd simply deny it. Humming a tune under my breath until the lecture was over. I knew what I wanted and I didn't want to settle.

After I graduated high school, I had to face reality. I was a young teen mom, and I couldn't stay at home unless I had a job. So, I had to find work quickly.

A make-it-work moment

With a sense of urgency and determination, I polished up my volunteer work into a make-shift resume. My school snack bar experience would equal cash handling skills. Organizing files for my mom would equate to administrative tasks. Me leading my High School dance team would turn into leadership & team building. My family laughed, but I had a plan.

But would it work

Early one Wednesday Morning, I put on my best, most professional outfit then rode the bus to the mall. When I got there, I walked right into the Leeds Shoe Store and asked for the manager, Linda.  

As we spoke, I let her know how I admired her store, the kindness of the staff, and how I wanted to work precisely there because of how the store stood out to me. I then let her know I was a hard worker, who loved people. And tried to reassure her, that any lack of experience would be overshadowed by my willingness to work hard and learn quickly.  

It was a long shot. But she hired me on the spot. Even without any experience. I couldn't believe it. Once I was in, I didn't let her down. I became her number one sales rep, with the commissions and awards to prove it.

Marketing 101

This was one of my first lessons in marketing.

  1. Know what you want
  2. Know what you have
  3. Take the initiative to communicate the good you offer with empathy

Sometimes marketing can seem complicated. But really all of the bells and whistles can be boiled down into these 3 simple points.

� What experience and skills do you have that your people already need & want? � How might you communicate your ability to deliver in an empathetic and compelling way?

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