Anyone can do this...
An effective yet simple marketing strategy anyone can do.
Marketing to me is reminding people of what they ALREADY love.
Not too long ago, right before covid, I was perusing Facebook, then out of the blue I saw a little banner ad from a band I LOVE, but somehow totally forgot existed. The ad said they were doing a farewell tour. My heart dropped. Whaaat!? noooooo can't be! I LOVE this band.
I stopped what I was doing, booked the ticket, and then went to Spotify to re-familiarize myself with their songs.
What I found there shocked me. Their Spotify was full of albums and songs I HAD NO IDEA EXISTED. When did all of this happen? My heart was a little sad to know all of this goodness was happening and I didn't know about any of it.
I went to the concert, had a blast... but I still couldn't believe this was the last time I'd see them live or hear their music. It was a bittersweet moment.
👉 What if reminding your people you exist is the most generous thing you can do?
- Who are the people who already love what you do?
- Where are they hanging out?
- How might you send them a generous reminder of who you are, what you're up to, and how they can connect with you? Sooner rather than later?
- And if you want to dive deeper, here are 3 Practical Ways to Stay Connected with your People
Here's a clip from that night...
PS: The band I saw is called Gungor
(Just in case ya'll interested in that, feel good, calm, hippy, hip-hop, funk, human-love, type of music 🤷🏾♀️... haha)
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